for HVAC owners already running ads
30 booked jobs in 90 days, guaranteed. Or the next 90 days are free.
One flat price for one HVAC service line. We own the response, the landing page, the follow-up and the ledger. You keep your own ad account.
The audit is free, one per shop. Send your site and service area, the leaks come back by email.
No login. Nothing new to learn. One number, read from the ledger below.
booked ledger
Chandler, AZ · AC repair route
19 / 30
booked jobs
41
days left
$295
cost per booked job
annual maintenance check
Apr 21, 2:15pm · Google
AC not cooling, 85 degrees
Apr 21, 9:14am · Meta
quoted, went with another shop
Apr 20, 4:38pm · Google
unit leaking near furnace
Apr 20, 11:02am · Google
no heat overnight
Apr 19, 8:47am · Meta
the same $2,000 to $6,000 a month, and no idea what it bought.
An HVAC owner already spends real money on Google Local Services Ads and Meta. Every option he has today fails him in its own specific way.
the agency retainer
a report full of charts and clicks he cannot tie to a single job, billed whether or not the phone rang.
the lead marketplace
the same homeowner sold to 3 competitors at once, and he pays for the ones who never answer.
the speed-to-lead tool
fixes the reply time and hands him one more monthly tool to configure, with no ad angles and no promise attached.
his nephew, or his own thumbs at 9pm
does Facebook ads between real jobs, with no landing page, no follow-up and no record of what worked.
Nobody in the market puts a number on the outcome and stands behind it, because nobody wants to be measured on kept appointments. So he keeps paying for a system whose output he cannot name.
what a route is
One HVAC service line, 90 days, one flat price. We own 4 links in the chain and deliberately do not own your ad account.
step 1
the lead leak audit
Free. Paste your site and service area. In 2 minutes it finds the specific leaks in your current setup and what each one costs at your own ticket size.
- how long a homeowner waits for a reply
- no page for the service line you sell
- a form that goes to a dead inbox
- nothing asking for the review after the visit
One audit per company. No card, no call.
step 2
the route kit, pasted into your own ad account
Service-line targeting, ad copy, generated creative, negative keywords and a daily budget plan, ready to paste into Meta and Google Search. Your Google Verified LSA status, your spend history and your data stay yours. That is the one part you do by hand, and the walkthrough is 6 lines per channel.
step 3
a landing page and an instant reply
One dedicated page for the service line, not your generic website. A homeowner gets a written reply in seconds, naming their exact problem and offering 2 time windows.
step 4
follow-up and the review ask
After the visit, a follow-up sequence asks for the review while the job is still fresh in the homeowner's mind.
step 5, and the only record that matters
the booked ledger
Every lead is one row. You tap kept, no-show or not booked from a weekly email, no login required. That ledger is what the guarantee reads from, and after 90 days it is a written record of what your marketing money bought.
booked ledger
Chandler, AZ · AC repair route
19 / 30
booked jobs
41
days left
$295
cost per booked job
annual maintenance check
Apr 21, 2:15pm · Google
AC not cooling, 85 degrees
Apr 21, 9:14am · Meta
quoted, went with another shop
Apr 20, 4:38pm · Google
unit leaking near furnace
Apr 20, 11:02am · Google
no heat overnight
Apr 19, 8:47am · Meta
the guarantee
We do not round a number in our favor. If the ledger says 27 booked jobs, the page says 27, and the free quarter starts.
- 01A route is 30 booked jobs in 90 days for one service line.
- 02If we miss, the next 90 days run at no charge, no negotiation.
- 03The guarantee holds as long as you spend at least $2,000 a month in your own ad account.
- 04Every count comes from the booked ledger, the same record you tap kept, no-show or not booked on.
you keep the ad account. we own everything downstream.
An agency holds your ad account hostage to keep you. We do the opposite on purpose: leaving us costs you nothing but the number, which is exactly why the number has to keep going up.
what you do
- your Google Verified LSA status and spend history
- your ad account, funded by you, at your own cost per lead
- pasting the route kit in, about 15 minutes per channel
- answering the phone and running the job
- a monthly spend screenshot, one field, 20 seconds
what we do
- the service-line landing page
- the route kit: targeting, ad copy, creative, negative keywords, budget plan
- the instant two-way response, in seconds, in both directions
- the follow-up and review sequence
- the booked ledger and the weekly number report
one route. one price.
There is one product and it has one price. Nothing to choose between, no call to sit through, no card on file for later.
a route
$2,400
one time, per service line, per 90 days
buy a routeMedia spend is separate and paid in your own ad account. The guarantee is conditional on spending at least $2,000 a month there.
what's included
- one HVAC service line, for 90 days
- the route kit: targeting, ad copy, creative, negative keywords, budget plan
- a dedicated service-line landing page
- instant two-way response, day one
- follow-up and review sequence
- the booked ledger and weekly number report
- 30 booked jobs guaranteed, or the next 90 days run free
Renewal at day 90 is a new route at the same price. A second service line, or a second metro, is another route, described as a second service line, never as an upgrade.
After you pay, we email you within one business day to set the service line and your two time windows. Setup takes 15 minutes of your time.
who this is for
An HVAC owner in a sun belt metro, still answering his own phone, who has already fired at least one agency. 5 extra installs a quarter is not a marketing decision to him, it is payroll.
- trucks
- 3-15
- metro
- sun belt
- monthly ad spend today
- $2,000-$6,000
- average ticket
- $500-$15,000